Anna Joung

Built the small-business AI freemium business from zero. After 30+ customer interviews, repositioned the offer from customer-service efficiency to revenue growth, packaged three revenue-driving AI products into one offering, and established product-market fit by converting the first free account into a $110-per-month paying customer.

Positioned the company's new AI analytics agent around YouTube trend analysis. Found small businesses' highest-demand use case by pre-selling a Claude Code prototype across 20+ sales calls, then shipped it to 30% adoption, 10 points above the internal benchmark.

Engineered the qualification branches and hallucination guardrails for the company's first AI sales agent pilot, with an e-signature SaaS company, replacing a lead-qualification process that converted at just 7%. The pilot established the benchmark for future pilots.

Deployed a voice AI agent for Korea's leading commerce platform. Designed 20+ test scenarios to pressure-test the prompts and drove three rounds of iteration with engineering, eliminating 32 manual hours a month for the client.

Redesigned the user journey and product architecture for InAnswer, an AI EdTech startup — conversion steps from three to one, SKU portfolio from five to three, driving 10x month-over-month sign-up growth.

Spearheaded Japan market entry for Brandazine (YC W22), a creator marketing platform. Designed the localized go-to-market motion and a structured testing framework that doubled lead volume at 80% lower acquisition cost.

Designed a tiered stock-transfer program through competitive analysis, generating $19M in inflows and $165M in trading volume that enabled management to advance acquisition discussions with U.S. brokerage Siebert Financial.

Launched a two-tier reactivation system. Behavioral analysis surfaced the milestones that predict retention; aligning eight cross-functional teams reactivated 50% of 10K dormant users on day one, at 80% retention.

Built the firm's first paid acquisition system, running 50+ structured tests to acquire 60K users at $0.8 CAC (20% below target) and codifying the channel allocation framework the team adopted as standard.

Pioneered the Japan launch of OpenChat, LINE's anonymous messaging app. Ran 100+ experiments to scale it to 3M+ monthly active users, ranking it among LINE's global top three products by growth.

Architected an APAC localization playbook through competitive benchmarking and gamified campaign testing, driving 13K users and 80% day-30 retention in Japan. LINE Indonesia adopted it as the regional go-to-market standard.

Rebuilt the sign-up flow after six months of user data showed 10% of sign-ups came from in-app referrals — eliminating landing pages lifted conversion 26% and cut three ops hours per week.