Anna Joung ← Back to annajoung.com

Anna Joung

annajoung@berkeley.edu·LinkedIn·annajoung.com

Education

University of California, Berkeley, Haas School of BusinessAug 2026–May 2028
Master of Business Administration (MBA) (Scholarship recipient)
Korea University, Seoul, South KoreaMar 2013–Feb 2018
Bachelor of Business Administration (Scholarship recipient)

Experience

Channel Corp., Seoul, South KoreaFeb 2026–Jul 2026
Korea's #1 AI customer service platform; 250K+ business customers across 22 countries, Series D, backed by Temasek
Product Manager, AI Transformation Team
  • Positioned the company's new AI analytics agent to YouTube trend analysis after identifying SMB's highest-demand use case by pre-selling a Claude Code prototype across 20+ sales calls; shipped to 30% adoption, 10pp above the internal benchmark
  • Deployed a voice AI agent for Korea's leading commerce platform, designing 20+ test scenarios to pressure-test prompts, then driving 3 rounds of iteration with engineering; eliminated the client's 32 manual hours/month
Valuelab, Seoul, South KoreaMar 2024–Jan 2026
Growth agency for startups; 10+ zero-to-one product and growth engagements delivering measurable lift within the first month
Founder & CEO
  • Redesigned user journey and product architecture for AI EdTech startup InAnswer, reducing conversion steps from 3 to 1 and consolidating SKU portfolio from 5 to 3, driving 10x month-over-month sign-up growth
Kakao Pay Securities, Seoul, South KoreaSep 2022–Jan 2024
Korea's leading fintech firm with over $2.8B in assets under management
Growth Product Manager, Strategy Team
  • Launched a two-tier reactivation system after behavioral analysis surfaced the milestones that predict retention; aligned 8 cross-functional teams to reactivate 50% of 10K dormant users on day one at 80% retention
  • Built the firm's first paid acquisition system, running 50+ structured tests to acquire 60K users at $0.8 CAC (20% below target) and codifying the channel allocation framework the team adopted as standard
LINE PLUS / LINE Corp., Seoul, South Korea and Tokyo, JapanApr 2018–Aug 2022
Global messaging platform with 220M+ monthly active users
Growth Manager, Product Team (Korea) / OpenChat Team (Japan)
  • Architected an APAC localization playbook through competitive benchmarking and gamified campaign testing, driving 13K users and 80% day-30 retention in Japan; adopted by LINE Indonesia as the regional go-to-market standard
  • Rebuilt the signup flow after 6-month user data analysis showed 10% of signups originated from in-app referrals, eliminating landing pages to boost conversion 26% and cut 3 ops hours per week

Additional